How We Hit $540K in 30 Days at 4.36x ROAS

The store wasn’t struggling — it was stuck. Google Ads was already driving sales, but every attempt to scale resulted in higher spend, lower ROAS, and unpredictable performance. Multiple campaigns were competing against each other, Performance Max was expanding without control, and profitable products were being dragged down by low-margin SKUs. Revenue existed, but growth was fragile and margins were under constant pressure.

We stepped in and rebuilt the account with one rule: scale only what makes money. Campaigns were consolidated to eliminate internal bidding wars, products were segmented by real profitability, and Performance Max was restructured with tight asset groups and clean intent signals. Optimization shifted away from chasing more conversions and toward maximizing revenue efficiency, giving Google clear direction on what deserved budget — and what didn’t.

The result was explosive but controlled growth. In under 30 days, the store scaled to $526,000 in revenue at a 4.36x ROAS, sustaining performance even as spend increased aggressively. No gimmicks. No shortcuts. Just a profit-first Google Ads system that turned scale from a risk into a repeatable advantage.