Running an HVAC business in today’s competitive market isn’t easy. Whether you’re offering air conditioning repair, furnace installation, or seasonal tune-ups, one thing is certain: your customers are searching online before they pick up the phone.
That’s where HVAC PPC (Pay-Per-Click advertising) comes in. Done right, PPC for HVAC contractors can generate high-intent leads in your local area—people who need emergency repairs, replacements, or new installations right now.
But without the right strategy, PPC can drain your budget with little to show for it. That’s why working with an experienced HVAC PPC agency or learning how to properly structure your campaigns is critical.
In this guide, I’ll share 10 proven steps to excel at HVAC PPC, based on over a decade of experience running ads for HVAC companies across the U.S.
HVAC PPC is a form of online advertising where HVAC contractors bid on keywords (like “AC repair near me” or “emergency furnace repair”) to appear at the top of Google search results. You only pay when someone clicks your ad—making it a cost-effective way to drive local leads.
The most popular platforms for HVAC PPC include:
Unlike SEO, which takes months to rank, PPC provides instant visibility in front of customers actively searching for services.
Benefits of HVAC PPC include:
HVAC is a local business—you don’t want clicks from outside your service zone. Use radius targeting, zip codes, and location exclusions to maximize efficiency.
👉 Example: A Dallas HVAC contractor should avoid targeting all of Texas and instead focus on Dallas + 20-mile radius.
Don’t mix all services in one ad group. Instead, create separate campaigns for:
This ensures your budget flows to the most profitable services.
Your ads should combine urgency, trust, and CTA.
Examples:
Always test multiple ad variations to find what resonates most.
Most HVAC leads happen on the phone, not through long forms.
A homepage won’t cut it. Use dedicated landing pages for each service.
Your HVAC PPC landing page should include:
✅ Fast loading, mobile-first design
✅ Prominent CTA buttons (Call Now, Schedule Service)
✅ Local service area maps
✅ Customer reviews & trust badges (NATE certified, BBB rated)
✅ Seasonal promotions
Google’s AI can work in your favor—but only with the right setup.
Protect your budget by excluding irrelevant terms. Examples:
Refining negative keywords is one of the most powerful tools in PPC for HVAC contractors.
Not every visitor converts right away. Retarget them with:
👉 Example: Someone who searched “AC repair near me” but didn’t call—retarget them with a “$50 Off AC Tune-Up” offer.
To scale, you must know which ads generate actual jobs.
The best HVAC contractors lean into seasonality.
Running seasonal promos & PPC offers keeps lead flow steady year-round.
Running PPC yourself is possible—but it’s time-consuming, technical, and expensive to learn by trial and error. A specialized HVAC PPC agency can:
This lets you focus on running your HVAC business while the agency ensures your ads bring in profitable leads.